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Gallaher Collection; KENSITAS Showcard. 'An all year nation-wide campaign - Daily Express, Daily Herald, Daily Mirror, Daily Mail, The Daily Telegraph, News Chronicle & Radio Times - Reaching 37,000,000 people.' With fold-out stand at back for counter display.
In 1926 J. Wix introduced a coupon trading scheme and in 1930 it extended coupon trading to the Kensitas brand, with successful results. The Kensitas brand was acquired by Gallaher Limited in 1962.