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Leaflet published by the Alliance Party, 'You Want Peace - Republican & Loyalist areas both gripped by Terrorism. Alliance is for You.' An early recruiting leaflet from Alliance. The Alliance Party of Northern Ireland, often referred to as Alliance, was formed in April 1970. From the outset it drew its support from across the religious divide and from those primarily seeking reform within Northern Ireland and an improvement in community relations. Although its base of support was biased towards the middle class it initially also gained the support of many former Northern Ireland Labour Party voters.